The challenge
Event operations relied on an external system — with a licence, limitations and no full control over the product or attendee data.
What I did
- I designed a custom platform: event administration, roles, partners.
- I plugged in tickets, QR, certificates and attendee lists.
- I connected attendee data with the CRM and mailings.
- I replaced the external tool with a coherent in-house stack.
Outcome
A custom Events Panel (together with the mobile app) fully replaced the external system — full control over the product and the end of licence dependency.
Scope
EventTechSaaSCRM
My role
Platform architecture, design of the event modules, CRM integration and rollout.